Yes all of our small businesses do at the end of the day make a sizeable impact on our community such as job creation. Here are a few ways that small businesses impact us and our community.
If you take a stroll down main street, you will notice that your community has its own unique character and charm. From the mommy and daddy shops, dog groomers, antique stores, coffee shops, gyms and many more. Small businesses contribute to our community’s identity. Many tourism boards have prioritised preserving the character a small business community creates – transforming that character into an advantage and this is why here at Gvine we are giving small business owners the tools to help them thrive in our new economy.
Small business owners are an important part of the community in which we live and work. They do recognise how their decisions impact their neighbours. In addition to this, our local small business owners tend to be more involved in the community. For instance, they may sponsor our local sports grounds, donate to homeless shelters, participate in community charity events, or contribute to a local non-profit organisation. It is also not unheard of for a successful small business owner to lecture at a local community college, technical institute or small business centre.
In addition to contributing to the community’s unique identity and being involved locally, small business owners help to build a sense of community. Small business owners are more likely to build personal relationships with their customers, knowing many of them by name. When was the last time you walked into a large store and were greeted by name? Many small business owners pull together forming casual or formal relationships, such as a merchants association or mentoring. These relationships leverage the expertise of the participants to contribute to the business community’s long-term growth. They are also often a key tool for fostering camaraderie between business owners, so that as foot traffic to one business increases, other nearby smaller businesses benefit through increased exposure and word of mouth referrals.
Did you know that clusters of small businesses in a walkable area, or near residential areas, may reduce car usage and encourage biking and walking for shoppers? Areas of the city designed for walking and outdoor shopping help reduce emissions from vehicles, improving the air quality. Traffic congestion is lessened, making the streets safer and a better experience for those driving in the community.
Increase local Tax base.
Local businesses pay local taxes, bolstering the city revenue available for improvements to roads, schools, and area green spaces. When shoppers spend their money locally, the taxes they pay benefit their community and better their own lives. Shopping online, for example, may not keep tax revenue local.